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Huawei rebranding Brand Finance global brand value list rose to 25

Other 2018-02-09 18:02:00 302

Recently, the British well-known brand value consulting firm Brand Finance released "2018 Global 500 brand value" report. Huawei ranks No. 25 on the list with a value of USD 38,046 million and its brand value has increased by more than 50%.

Brand Finance, a world-renowned brand value and strategic consulting firm, evaluates thousands of well-known brands every year and is one of the most trusted brands in the world. Brand Finance 2018 list of the world's top 500 brand value to follow strict selection criteria, the finalists of the business, not only means a strong overall strength, but also shows that its brand value has been internationally recognized.

As one of the top three smart phone manufacturers in the world, Huawei products are exported to more than 170 countries and continue to promote the high-end products. The brand value has rapidly risen. It is recognized by a number of authoritative organizations around the world and has been continuously upgraded in the world's top brands. In early 2018, in addition to the Global Brand Value 500 of Brand Finance rose to 25, in the 2018 BrandZ China Top 50 Shipping Outsourcing 50, Huawei also took the No. 2 high, the fastest growth rate of 22% growth Business.

Huawei's brand awareness of globalization has long been established around the world. In 2014, Huawei became the first company in China to be named "Best Global Brand" by Interbrand. For the first time in 2015, Huawei ranked among the BrandZ "Top 100 Most Valuable Brands in the World" and became the Chinese company that has entered the top two global authoritative brands simultaneously. In 2016, Huawei entered Brand Finance's "Top 100 Most Valuable Brands in the World." In 2017, Huawei is the only Chinese company on the Forbes 2017 Global Brand Value List.

In 2017, Huawei's brand awareness in the world is as high as 85%. These benefits from Huawei's unique international branding path: consistency in overall tone, combined with the proximity to regional marketing tools. Huawei cooperates with international celebrities such as Scarlett Johansson and Gail Gadot to enhance Huawei's global reputation. It also collaborates with local specialists and famous actors to reach consumers in the region. Well-planned brand activities are also deepening Huawei's brand content. For example, in Europe, "who is Huawei" enables consumers to understand and recognize where the Huawei brand comes from and what is the similarities and differences between its culture and that of Western enterprises. At the 2018CES exhibition, Huawei curated the overall appearance of "WOW WAY" so that overseas consumers could clearly understand HUAWEI's pronunciation and also displayed the brand tone of Huawei.

With the improvement of brand strength, Huawei's performance is also steadily rising. In 2017, it is estimated that the sales revenue of Huawei's consumer business will be around Rmb236bn, up 30% over the same period of 2016 and exceeding 10% of the global market. The flagship product Mate & P series once again set off a craze for buying. The outstanding performance of the global high- end Market influence increased, Mate 9, P 10 series of global shipments exceeded 10 million units respectively.

In the future, Huawei will continue to improve its core competitiveness and provide consumers with the ultimate technology and consumer experience, making Huawei's brand a favorite among consumers worldwide.