January 19, "2017 China Cultural Industry Series Index Conference" held at Renmin University of China. Conference, "China's provincial cultural industry development index (2017)" and "Chinese consumer culture index (2017)" have been released. "Zhongjing Cultural Industry" broadcast the entire event live exclusively and was authorized to publish the relevant contents of the two indices.
China Provincial Cultural Industry Development Index (2017) </ strong>
According to the results of the Provincial Cultural Industry Development Index (2017) in China, the rankings of the composite indices of various provinces and municipalities in the country show a certain degree of change as compared with last year,
Beijing </ strong> Leveraging on the influence and driving force of the cultural industry, it is still in the position of first </ strong> </ strong> Shanghai </ strong > Rank second </ strong> this year with the social impact of cultural industries, market conditions and the public environment Social impact rankings seventh </ strong>; </ p>
Hebei </ strong> has some improvement in economic and social impact, this year into the top 10 strong>. </ p>
Among the top 10 provinces and cities in the Composite Index, the remaining provinces and cities except Sichuan and Hunan are located in the eastern region. </ strong>
From a numerical point of view, the average value of cultural industries in provinces and cities nationwide reached 74.10, a certain increase from 73.71 last year, and the cultural industry maintained its upward trend. In terms of growth rate, the index growth rate in 2017 is slightly higher than the 2016 index growth rate. </ strong>
In terms of the three sub-indices, above all, the productivity index </ strong>, the ranking fluctuates less overall than in the previous year. Among the top 10 provinces and municipalities except Sichuan, Hubei and Henan, the others are from the east area. From the growth rate, Beijing, Jiangsu, Hunan, Hubei, Zhejiang score growth rate breakdown of the top five productivity growth.
The second sub-index is the Influence Index </ strong>. In terms of rankings, there is a certain overall change compared with last year. The economic and social impact of the cultural industries in the eastern region is more obvious. Among the top ten provinces and municipalities, seven are from developed eastern coastal areas. From the growth rate, Jiangsu, Hunan, Shandong, Hebei, Beijing ranked the top five influential growth rates.
The third sub-index is the Driving Force Index </ strong>. From the rankings, compared with last year, there are more provinces have a larger increase, such as Heilongjiang, Shandong, Hubei, Shaanxi, Guangxi and so on. From the growth rate, Heilongjiang, Hainan, Shandong, Chongqing, Yunnan, the top five growth rates.
From the change of index from 2010 to 2017, the average of China's cultural industry development index showed a positive growth trend. </ strong> After experiencing rapid growth in 2010-2011, steady growth in 2012-2014 and basic stability in 2015-2016, the index for the development of the cultural industry in 2017 shows another upward trend. After consolidating the achievements of the previous stage of development, China's cultural industry continued to move forward steadily.
From the change in regional index rankings </ strong>, eastern provinces and cities still occupy the top ten most seats this year, but it is noteworthy that new provinces and cities in the central and western regions continue to enter the composite index Ten. In 2016, Jiangxi and Sichuan provinces entered the top ten in the list. Sichuan and Hunan provinces and municipalities have entered the top ten in this year. The top 10 positions in this list have taken the form of The rapid development of cultural industries in the central and western regions and their future development potential. </ strong>
From the growth rate </ strong>, the top ten provinces and cities with the largest growth this year are Hebei, Shandong and Hainan in the eastern region, and Jilin, Heilongjiang, Anhui, Hunan and Henan in the central region and Shaanxi and Yunnan in the central region , The top ten provinces and cities in the geographical distribution of more balanced. This situation shows that:
First </ strong> </ p> </ p> </ p>
</ strong> The cultural industry in the eastern region still has room for development. </ p>
The coefficient of variation showed a significant downward trend from 2010 to 2013, indicating that the development of China's cultural industry is becoming more and more balanced. Its rate of increase in 2014-2015 increased slightly from 2015 to 2016 and slightly increased again in 2017. In general, the cultural industries in various provinces across the country have shown a trend of balanced development. However, there are still some problems of imbalance. With the continuous development of the cultural industries in the central and western regions and the steady and escalation of cultural industries in the eastern region, the development of the cultural industries in the future will be more balanced. </ strong>
China Consumer Culture Index (2017) </ strong>
The China Consumer Cultural Index (2017) shows that China's cultural and consumer composite index continued to grow </ strong> from 73.7 in 2013 to 81.6 in 2017, representing an annual average growth of 2.6%.
In the first level indicators, the cultural consumption environment and satisfaction index showed a steady upward trend. Among them, the cultural consumption environment index rose fastest, with an average annual growth rate of 6.9%. This shows that in the past four years, the cultural consumption environment in our country has been greatly improved. The types of cultural products are continuously enriched, the quality is gradually improved, the consumer channels are becoming more diversified and more convenient, and a good atmosphere for cultural consumption of residents has been created.
From the regional perspective </ strong>, the index of cultural consumption of Beijing, Shanghai, Zhejiang, Guangdong, Tianjin, Jiangsu and Shandong ranks the top 10 in the country for five consecutive years, and these seven provinces and cities are all located in the eastern region. Visible, the overall situation of cultural spending in the eastern region is better than the central and western regions. In terms of first-level indicators, the top 10 provinces in the country's willingness, ability, level and satisfaction index of cultural consumption accounted for more than half of the total. Compared with the central and western regions, the income and consumption level of residents in the eastern region are relatively high, paying more attention to the quality of life and spiritual enjoyment.
From the perspective of urban and rural areas </ strong>, the overall cultural spending of urban residents is still better than that of rural residents compared to 2016, but the gap has been significantly reduced from last year. In terms of the first-level indicators, the cultural consumption environment and the satisfaction index of urban and rural residents both increased, of which the index of consumer satisfaction of the culture rose sharply. The five sub-indices of rural residents narrowed the gap with the cities and towns.
From the gender perspective </ strong>, For the first time in 2017, the Census of Man's Cultural Consumption has exceeded women's </ strong>, the Composite Index of Cultural Consumption for Women has slightly decreased from last year. For the first-level indicators, all the first-level indicators except men's satisfaction index are slightly higher than the female. Compared with 2016, women's willingness to consume for culture and the level index have dropped to some extent.
From a age perspective </ strong>, as in previous years, the residents aged 26-40 have a higher Consumption Composite Index than other age groups. </ strong> For the first-level indicators, residents aged 18-25 have the highest level of willingness and level of cultural consumption, indicating that the demand for cultural consumption among the teens before the age of 90 is the highest, and the actual expenditure on cultural consumption is the highest, becoming a culture Consumption of the main force; 26-40-year-old cultural spending power index advantage is obvious, this is because this age groups in the same year, the income situation is better; residents over the age of 66 cultural consumption environment and satisfaction index higher than other age groups.
From academic perspective </ strong>, as in 2016, the differences in cultural spending among people with different academic qualifications are more pronounced. Among them, the composite index of cultural consumption for undergraduate students, especially those with post-graduate degrees or above, is relatively high, and the gap further Larger, </ strong> In particular, the desire for cultural consumption, ability and level of the index was significantly higher than the other academic qualifications.
The data shows that the consumption of the top ten cultural products / services in 2017 is:
Domestic cultural tours, movies and games, as well as foreign animation, are popular with consumers on Consumer Choice for Cultural Products / Services at Home and Abroad </ strong>. </ strong> Compared with 2016, the popularity of domestic films, anime and games has been greatly improved.
A survey of " What are the cultural products / services primarily consumed by residents?" Found that radio, television, movies, books / newspapers / periodicals, online cultural activities and cultural and entertainment activities are more popular.
Top 5 for culture and entertainment, movies, cultural tourism, online cultural events, and books / newspapers / periodicals for the spending intensity of Top 10 Cultural Products / Services </ strong> Compared to 2016, books / newspapers / periodicals outnumbered arts and crafts and collectibles by the top five.
Combining residents' willingness to spend on cultural goods / services and actual expenditures, we measure the performance of market for cultural products / services </ strong> in descending order from cultural entertainment, film, online culture Activities, cultural tourism, books / newspapers / periodicals. Among them, the online cultural activities and cultural tourism ranked higher than in 2016, while the ranking of arts and crafts and collectibles dropped.
Cultural Consumption Subsidy Preference </ strong>, respondents prefer discount cards and one or two hundred yuan stored-value cards, while rebate subsidies are significantly less popular than the first two Subsidy method.
Most respondents chose radio, television, books / newspapers / periodicals, movies, art performances, cultural and entertainment activities for the "If consumers get subsidies and want subsidies?" </ Strong> These types of cultural products. Compared with 2016, radio, television and cultural entertainment rankings have risen.